Book To Buyer
Book Funnel ROI Calculator

See Your Book Funnel Revenue Potential

Model your ad spend, book pricing, upsells, back-end offers, and call pipeline to project daily, monthly, and yearly revenue from your Book To Buyer funnel.

BOOK TO BUYER

Book Funnel Scaling Calculator

Meta Ads + Book Funnel

Ad Spend & Traffic

$
$
%

Book (Core Offer)

$
%
$
%
$

Upsells (Post-Purchase)

%
$
%
$

Back-End Offers

%
$
%
$

Call Pipeline (High-Ticket Ascension)

%
% of buyers who book
%
% who attend the call
%
% of calls that close
$
Price per enrollment

Funnel Projections

Ad Spend
$500.00
Book Sales
5.8
Total Revenue
$3,414.12
Total Profit
$2,914.12
ROAS: 6.83x
Overall ROAS6.83x
SLO Analysis & Unit Economics
Front-End AOV
$93.76
Cost Per Acquisition
$86.96
SLO Multiplier
1.08x
SLO Status
Self-Liquidating
Revenue Breakdown
Line ItemCalculationAmount
Book Sales (5.8 units @ $9.95)5.8 x $9.95$57.21
Order Bump #1 (50% @ $37.00)2.9 bumps x $37.00$106.38
Upsell #1 (12% @ $495.00)0.7 sales x $495.00$341.55
Upsell #2 (3% @ $197.00)0.2 sales x $197.00$33.98
Front-End Revenue$539.12
Ad Spend($500.00)
Front-End Profit$39.12
Back-End #1 (4% @ $7,500.00)0.2 sales x $7,500.00$1,725.00
Call Pipeline (0.2 closed @ $5,000.00)0.2 x $5,000.00$1,150.00
TOTAL REVENUE /DAY$3,414.12
TOTAL PROFIT /DAY$2,914.12
Call Pipeline Flow
Calls Booked/day
1.2
Calls Attended
0.9
Deals Closed
0.2
Pipeline Revenue
$1,150.00
Funnel Performance Metrics
Cost Per Acquisition
$86.96
Target: < $50
Front-End AOV
$93.76
Target: > CPA
AOV vs CPA
+$6.80
Total LTV / Buyer
$593.76
LTV vs CPA
+$506.80
LTV : CAC Ratio
6.8:1
Target: > 3:1
Front-End ROAS
1.08x
Target: > 1.0x
Overall ROAS
6.83x
Target: > 3.0x
Payback Period
0 days
Target: < 30 days
Daily Clicks
125
Profit Per Buyer
+$506.80
Revenue Per Click
$27.31
Target: > $5
Book Funnel Scaling Calculator · BookToBuyer.com
Bump/upsell rates = take-rates on book buyers. Back-end rates = % of book buyers. Call pipeline = independent ascension path. Monthly = 30 × Daily. Yearly = 365 × Daily.
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